For 2 decades, I've executed designs at scale with brands, eCommerce, Apple iOS, and design systems.
What do I do
Defining a product discovery and vision
- Jobs To be Done Innovation
- Product discovery & design innovation research
- Conceptual design and validation
- End to end journey and persona
- KPI / Metrics UX
"I drank your koolaid on thought leadership" Sr. Principal Engineer Amazon
Set the bar for design craft
- UX Design (marketing & growth design)
- Native Apple Human Interface design
- Author of design foundation standards & systems
- Information Architecture / Navigation
Art Direction / Editorial / Book Design
Ship zero-to-one or breathe life into legacy experiences
eCommerce
DevOps Tools / Data Ingestion & Visualization
- Entertainment / Media
- Consumer product
Places I love
eCommerce
Petsmart
Sotheby's Home
Plated
Primary
CVS
Old Navy
Alibaba
REI
Technology
Amazon
Google
IBM
Adobe
Dell
Techcrunch
Gizmodo
Engadget
Media
HBO
NBC
Sony Pictures
Fox Now
LionsGate
Huffington Post
Columbia Pictures
New Line Cinema
Playboy
Consumer
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal
Finance, Edu, Govt
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S. Gov Personnel Mgmt
New York University