Capabilities
I specialize in horizontal skills in multiple verticles. My niche is growth design, Apple iOS, product innovation research, and data ingestion.
"I drank your koolaid on thought leadership" - Sr. Principal Engineer Amazon
UX Strategy & Vision
- Jobs To be Done Innovation
- Discovery & contextual research
- Conceptual design and validation
- End to end journey and persona
- KPI / Metrics UX
Craft
- UX Design (marketing & growth design)
- Native Apple Human Interface design: (Apple iPhone iPadOS, TVOS, watchOS)
- Author of design foundation standards & systems
- Information Architecture / Navigation
Art Direction / Editorial / Book Design
Industry Knowledge
eCommerce
DevOps Tools / Data Ingestion & Visualization
- eCommerce
Entertainment / Media
- Consumer product
Places I love
<3
eCommerce
Petsmart
Sotheby's Home
Plated
Primary
CVS
Old Navy
Alibaba
REI
Technology
Amazon
Google
IBM
Adobe
Dell
Techcrunch
Gizmodo
Engadget
Media
HBO
NBC
Sony Pictures
Fox Now
LionsGate
Huffington Post
Columbia Pictures
New Line Cinema
Playboy
Consumer
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal
Finance, Edu, Govt
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S. Gov Personnel Mgmt
New York University