Over 18 years, she has broad experience with B2B & B2C companies, with expertise in design systems and research frameworks. With 7 years of honing her craft in iOS applications, she creates visual artifacts with love and purpose.
At Amazon, Cat instituted Product and UX development process for internal data tools. These tools are bedrock for all Amazonians who store, transform, and analyze data to derive business outcomes. Cat demystify and decouple highly complex domain with research and durable strategies for implementation. She evangelizes and amplifies design impact through well-defined tenets, mechanisms, and processes and influences partners to connect UX to business ROI.
Cat invests in mentoring designers and is Top 1% for Aug 2023 and Top 10 Female on ADPList (out of 18,338). In the past, she's partnered with Adobe to create 3-day design workshops (40k views), and mentees had an average salary increase of 261% ($62k from 2021-2022)
Design Mantras
I'm a partner in the journey
As a partner, I collaborate and contributes to team’s velocity for impact driven results. No job is beneath me, as an owner I am a leader who initiates, implement pragmatic strategy, and attention to detail to craft and execute strategy.
Forward-thinking solutions
I uncover the unmet needs of the target user and marry ideas between technology and requirements for business success. I invest strategically in areas that provide measurable long-term value in authentic user satisfaction, lowering tech and design debt, and increase universal accessibility.
Details make the Design
I dive deep to understand the essence of a product in order to evaluate and recommend parts that are not essential. With the drive to immerse and learn, I am committed to producing high quality work.
Communicate with radical candor
As a leader, I practice intentional design with honesty. I will not call something good when it's not and let defect be sent down the line. Gaining a deep understanding by listening from all informed views is my strength.
Over 18 years, she worked with B2B & B2C companies with expertise in design systems and research frameworks. With 7 years of honing her craft in iOS applications, she creates visual artifacts with love and purpose. Cat has launched over 60 projects with 47 clients in sectors of technology, eCommerce, media entertainment, consumer products, finance, and government over 18 years, earning press recognition from Adobe, TechCrunch, Engadget, Gizmodo, Huffington Post, and Business Insider.
Technology
Amazon
Google
IBM
Adobe
Dell
Techcrunch
Gizmodo
Engadget
eCommerce
Petsmart
Sotheby's Home
Plated
Primary
CVS
Old Navy
Alibaba
REI
Media
HBO
NBC
Sony Pictures
Fox Now
LionsGate
Huffington Post
Columbia Pictures
New Line Cinema
Playboy
Consumer
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal
Finance, Education, Government
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S. Gov Personnel Mgmt
New York University
When Cat's not working, she mentors the design community through ADP and leads design workshops, conferences, and featured interviews.
SPEAKING & COACHING
Amazon + Adobe Creative Jam Coach
2021 • New York City
Thinkful, ADPList - UX / UI Design Mentor
2020 • Remote
Weekly mentorship for Design Full-Time/ Part-Time Students
Adobe 99U Conference - Live Speaker
2018 • New York City → Watch Video
AWARDS & FEATURES
ADPList
Top 1% Mentor of August 2023
Top 10 Female Mentor of 2023
Lovers Magazine
2013 • Interview
TechCrunch
2015 • Re:quest Apple Watch app
AllPaws Pet Rescue App
2014 • Press on Engadget, Huffington Post, Fast Company
Even Linkedin Can Be Beautiful
2014 • Gizmodo, Behance Featured: Web Design Served
Behance Featured: App Design Served
2013 • Lot18 Mobile App Design
Business Insider: New York Ad Company
2014 • Felix Offices
SERVICES & SKILLS
Research & Infrastructure
Generative & Contextual User Research
Design Validation, Usability Heuristic Evaluation
End to end user journey
Persona Development
Competitive Analysis
UX Strategy & Concept Development
Design Systems
Authoring Standards Manual
Information Architecture / Navigation
Visual Designs
Desktop vs. Mobile Platform Interfaces
Apple Human Interface Implementation
Platforms: Native iOS - iPhone iPadOS, TVOS, watchOS
Art Direction
Marketing & Editorial Design
CONTACT
catherine.w.lo@gmail.com
SOCIAL
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