"Lots of leadership debates in this project, send Cat." - Amazon Sr SDM
What a compliment. 😳 LOL
Over 20+ years, I have broad experience across multiple industries and roles in B2B/B2C companies. I have broad skills across multiple domains of design, with deep knowledge in Apple mobile design and Jobs-to-Be-Done research methodology. I was an Adobe Partner, creating design live workshops (40K views) for Apple design.
My strengths are broad, long term, strategic system thinking, methodology and theory into practice, and vision into reality. I look at problems from multiple vantage points, decoupling components, and innovate new. I'm unfazed with ambiguity in highly complex technology domains. I institute design process, principles, and outcome-oriented results.
Contributing back to the design community is important to me, I am a top 10 design mentor in 2023 on ADPList (out of 18,338). Mentees under my guidance had an avg salary increase of 260% ($62K) from '21-22.
Research & Infrastructure
Generative & Contextual User Research
Design Validation, Usability Heuristic Evaluation
End to end user journey
Persona Development
Competitive Analysis
UX Strategy & Concept Development
Design Foundations & Standards
Design Systems
Authoring Standards Manual
Information Architecture / Navigation
Visual Designs
Apple Human Interface
Touchpoints: Apple iPhone iPadOS, TVOS, watchOS
Desktop vs. Mobile Platform Interfaces
Art Direction
Marketing & growth design
Print Editorial and Book Design
Partners
I have launched over 60 projects with 47 clients in the sectors of technology, e-Commerce, media entertainment, consumer products, finance, and government, earning press recognition from Adobe, TechCrunch, Engadget, Gizmodo, Huffington Post, and Business Insider. I helped 3 founders successfully exit startups (acquisition).
Technology
Amazon
Google
IBM
Adobe
Dell
Techcrunch
Gizmodo
Engadget
eCommerce
Petsmart
Sotheby's Home
Plated
Primary
CVS
Old Navy
Alibaba
REI
Media
HBO
NBC
Sony Pictures
Fox Now
LionsGate
Huffington Post
Columbia Pictures
New Line Cinema
Playboy
Consumer
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal
Finance, Education, Government
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S. Gov Personnel Mgmt
New York University
Design Mantras
Ownership-mindset, partner in the journey
As an owner and partner, I collaborate and contribute as a leader. I take accountability for things no one asks for, and no job is beneath me. I execute outcome-driven results and have the rigor for intentional craft.
Strategically focused, foundations vs. future
I invest strategically in areas that provide measurable long-term value, and increase universal accessibility.
Details make the Design
To understand, I dive deep and reduce what is not essential. I raise the bar on craft, and insist on a high standard of quality.
Earn trust with radical candor
I believe in honest, intentional design, earning trust by preventing defects from being sent down to someone else to fix.
When I'm not working, I speak and coach the community through ADP, design workshops, conferences, and interviews.
SPEAKING & COACHING
How to design innovation
2024 • Art Institute of Chicago & University of Chicago
Amazon + Adobe Creative Jam Coach
2021 • New York City
Thinkful UX Bootcamp, ADPList - UX / UI Design Mentor
2020 • Remote
Weekly mentorship for Design Full-Time/ Part-Time Students
Adobe 99U Conference - Live Speaker
2018 • New York City → Watch Video
AWARDS & FEATURES
ADPList
Top 1% Mentor of August 2023
Top 10 Female Mentor of 2023 - UX Design
Lovers Magazine Feature
2023 • Interview
TechCrunch
2015 • Re:quest Apple Watch app
AllPaws Pet Rescue App
2014 • Press on Engadget, Huffington Post, Fast Company
Even Linkedin Can Be Beautiful
2014 • Gizmodo, Behance Featured: Web Design Served
Behance Featured: App Design Served
2013 • Lot18 Mobile App Design
Business Insider: New York Ad Company
2014 • Felix Offices