Deprecated: Freemius::maybe_activate_bundle_license(): Implicitly marking parameter $license as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/password-protected/freemius/includes/class-freemius.php on line 7780

Deprecated: Freemius::set_license(): Implicitly marking parameter $license as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/password-protected/freemius/includes/class-freemius.php on line 12388

Deprecated: Freemius::switch_to_blog(): Implicitly marking parameter $install as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/password-protected/freemius/includes/class-freemius.php on line 15633

Deprecated: Freemius::_activate_addon_account(): Implicitly marking parameter $bundle_license as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/password-protected/freemius/includes/class-freemius.php on line 18112

Deprecated: Freemius::_store_site(): Implicitly marking parameter $site as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/password-protected/freemius/includes/class-freemius.php on line 19711

Deprecated: YoastSEO_Vendor\Symfony\Component\DependencyInjection\Container::__construct(): Implicitly marking parameter $parameterBag as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/wordpress-seo/vendor_prefixed/symfony/dependency-injection/Container.php on line 60

Deprecated: org\lecklider\charles\wordpress\wp_fail2ban\syslog(): Implicitly marking parameter $remote_addr as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/wp-fail2ban/lib/compat.php on line 84

Deprecated: org\lecklider\charles\wordpress\wp_fail2ban\IP::inRanges(): Implicitly marking parameter $cacheTag as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/wp-fail2ban/lib/ip.php on line 282

Deprecated: org\lecklider\charles\wordpress\wp_fail2ban\IpRangeList::__construct(): Implicitly marking parameter $cacheTag as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/wp-fail2ban/lib/ip-range-list.php on line 39

Deprecated: org\lecklider\charles\wordpress\wp_fail2ban\Config::get(): Implicitly marking parameter $settings as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/wp-fail2ban/lib/loader.php on line 721

Deprecated: org\lecklider\charles\wordpress\wp_fail2ban\Config::getter(): Implicitly marking parameter $settings as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/wp-fail2ban/lib/loader.php on line 742

Deprecated: org\lecklider\charles\wordpress\wp_fail2ban\Config::set(): Implicitly marking parameter $settings as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/wp-fail2ban/lib/loader.php on line 780

Deprecated: org\lecklider\charles\wordpress\wp_fail2ban\Config::setter(): Implicitly marking parameter $settings as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/wp-fail2ban/lib/loader.php on line 797

Deprecated: org\lecklider\charles\wordpress\wp_fail2ban\Syslog::write(): Implicitly marking parameter $remote_addr as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/wp-fail2ban/lib/syslog.php on line 141

Deprecated: org\lecklider\charles\wordpress\wp_fail2ban\Syslog::single(): Implicitly marking parameter $remote_addr as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/wp-fail2ban/lib/syslog.php on line 191

Deprecated: org\lecklider\charles\wordpress\wp_fail2ban\feature\log_message(): Implicitly marking parameter $message_slug as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/wp-fail2ban/feature/plugins.php on line 244

Deprecated: com\wp_fail2ban\addons\Blocklist\SiteHealth::ini_section_maxretry(): Implicitly marking parameter $matching_section as nullable is deprecated, the explicit nullable type must be used instead in /var/www/catlo.design/wp-content/plugins/wpf2b-addon-blocklist/classes/SiteHealth.php on line 262
About - Cat Lo | Sr. User Experience Designer, research at Amazon
catloCat Lo

For 2 decades, I've executed designs at scale with brands, eCommerce, Apple iOS, and design systems.
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What do I do

Defining a product discovery and vision

  • Jobs To be Done Innovation
  • Product discovery & design innovation research
  • Conceptual design and validation
  • End to end journey and persona
  • KPI / Metrics UX

"I drank your koolaid on thought leadership" Sr. Principal Engineer Amazon
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Set the bar for design craft

  • UX Design (marketing & growth design)
  • Native Apple Human Interface design
  • Author of design foundation standards & systems
  • Information Architecture / Navigation

  • Art Direction / Editorial / Book Design 
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Ship zero-to-one or breathe life into legacy experiences

  • eCommerce 

  • DevOps Tools / Data Ingestion & Visualization

  • Entertainment / Media
  • Consumer product
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Places I love

 
Mai is so enthusiastic LOL
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SelectedClients_Logo_Semplice

eCommerce
Petsmart
Sotheby's Home
Plated
Primary
CVS
Old Navy
Alibaba
REI

Technology
Amazon
Google
IBM
Adobe
Dell
Techcrunch
Gizmodo
Engadget

Media
HBO
NBC
Sony Pictures
Fox Now
LionsGate
Huffington Post
Columbia Pictures
New Line Cinema
Playboy

Consumer
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal

Finance, Edu, Govt
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S. Gov Personnel Mgmt
New York University
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