Cat Lo is a design leader who operates where strategy doesn't exist yet. At Amazon, she identifies billion-dollar opportunities in ambiguous spaces and translates them into product visions that ship—most recently creating the growth pathway for 1.72 million new product launches and delivering $218M+ in measurable impact.

With 20+ years bringing startup velocity to enterprise scale, her strategic visions have been featured on the mainstage of Amazon's 2025 Seller Conference and in China Global Selling.

Previously recognized by Adobe, TechCrunch, and Engadget for mobile design innovation.

eCommerce
Petsmart
Sotheby's Home
Plated
Primary
CVS
Old Navy
Alibaba
REI

Technology
Amazon
Google
IBM
Adobe
Dell
Techcrunch
Gizmodo
Engadget

Media
HBO
NBC
Sony Pictures
Fox Now
LionsGate
Huffington Post
Columbia Pictures
New Line Cinema
Playboy

Consumer
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal

Finance, Edu, Govt
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S. Gov Personnel Mgmt
New York University

What do I do

Defining a product discovery and vision

Jobs To be Done Innovation
Product discovery & design innovation research
Conceptual design and validation
End to end journey and persona
KPI / Metrics UX

"I drank your koolaid on thought leadership" Sr. Principal Engineer Amazon

Set the bar for design craft

UX Design (marketing & growth design)
Native Apple Human Interface design
Author of design foundation standards & systems
Information Architecture / Navigation
Art Direction / Editorial / Book Design

Ship zero-to-one or breathe life into legacy experiences

eCommerce
DevOps Tools / Data Ingestion & Visualization
Entertainment / Media
Consumer product