My expertise is navigating highly-ambiguous, multi-surface problem spaces within Amazon's brand seller growth and big data ecosystems, where I instituted product innovation frameworks with strategic research and crafting experiences. My distinct expertise is in Apple iOS design, JTBD product innovation, and visual design systems in e-Commerce, B2C consumer products, media, to B2B enterprise engineering/science tools.
I've driven and identified $40mil worth of efficiency opportunities and delivered for 47 clients across 60+ high-impact projects in New York City, featured on Adobe, TechCrunch, and Engadget.
I simplify the jargon-intensive world of data to create a timeless, form agnostic blueprint centered on the human experience. Lead design and evangelized customer-centric design principles, strategies, and processes from 0-1 for a 300+ engineering-lead org.
Lead designer for suite of tools executive leadership, finance, and sciences. Featuring: live data analytical dashboards, financial scorecards, contacts interoperablity, driving navigation maps (Esri), and geographical sciences.
Co-built foundational frameworks and tooling, ensuring high standards in visual language and patterns for 7 years. 600+ components and patterns, design standards, themed light/dark modes, dynamic scaled typography and iconography
Suite of 54 emojis inspired by my experience during the 2020 pandemic
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