I'm a design leader with two decades of experience trailblazing 0-1 initiatives and transforming complex technology and abstraction of growth into ethical experiences.
My impact radius is $1.7-3 billion. My differentiation is strategy, prioritization, and deliver results. I've identified $40 mil worth of opportunities and delivered for 47 clients (60+ projects) in New York City, featured on Adobe, TechCrunch and Engadget.
My expertise is disambiguating multi-surface challenges within Amazon's seller's brand growth and data systems. To institute vision, my designs are rooted in discovery research and synthesized into product innovation frameworks (JTBD) blueprints. I am a mobile SME Apple iOS design, design systems in e-commerce, B2C/B2B and media enterprises.
2021 - 2024 | leadership, product innovation research, design foundations
UX leadership for data experience strategy — Enabled 2,123 builder teams to create data-informed product innovation with 2.38+ exabyte of Amazon data.
I simplify the jargon-intensive world of data to create a timeless, form agnostic blueprint centered on the human experience. Lead design and evangelized customer-centric design principles, strategies, and processes from 0-1 for a 300+ engineering-lead org.
2015 - 2021 | apple ios interaction designer, data visualization
Fortune 200 Enterprise Apple iOS data visualization and information design — Generated $17M+ capital efficiency with a suite of seventeen apps
Lead designer for suite of tools executive leadership, finance, and sciences. Featuring: live data analytical dashboards, financial scorecards, contacts interoperablity, driving navigation maps (Esri), and geographical sciences.
2015 - 2021 | apple ios design systems, visual design
Built 600+ Enterprise components and libraries in Apple iOS for seven years — Recognized by Adobe as mobile design SME
Co-built foundational frameworks and tooling, ensuring high standards in visual language and patterns for 7 years. 600+ components and patterns, design standards, themed light/dark modes, dynamic scaled typography and iconography
- Evolution yearly from iOS 8 - iOS 14 Components
- Data visualization, color sequencing & theme
- Dynamic custom SF Symbol Icons
- KPI cards, lists, and widgets
- Tooling for cross-platform token
- Over 600 Components in Library for Templates
2020-2021 | animation, illustration, app building, growth engagement
Engaging 1.8 billion people — my pet feline animations
Suite of 54 emojis inspired by my experience during the 2020 pandemic
2020 | Physical toy, packaging, branding
🎲 Limited edition toy design DDD — Design & Dev Dice
Is your project heading south? Ask the dice! 🎲
