CatLo

Truth-seeker who brings product innovation at scale.

I create futures around the thorniest complexity and disambigute growth frameworks and data infrastructure at Amazon.

I'm Cat, a New York City design leader who creates systems of conviction for business, design, and technology at a global scale. My differentiation is modeling design excellence with principled strategic thinking and execution.

Over 20+ years, I have been a soloprenur, design products at advertising and Apple iOS agencies, and for Fortune 200. My expertise is e-commerce, Apple iOS, design systems tooling, and creative direction. Featured on Adobe, TechCrunch, Gizmodo, HuffingtonPost, and Engadget.

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2021 - 2024 | design leadership, visual foundations, product innovation research

Design leadership instituted data governance and foundations

Enabled 2,123 Amazon Eng teams,  created product innovation framework emcompassing 2.38+ exabyte of Amazon data. I created a timeless, form agnostic blueprint centered on the human experience. Evangelized human-centric principles and 0-1 processes in 300+ engineering-lead org.

2015 - 2021 | apple ios interaction designer, data visualization

Apple iOS data visualization and information design for Fortune 200 â€” Generated $17M+ capital efficiency with a suite of 17 tools

Lead designer for suite of tools executive leadership, finance, and sciences. Featuring: live data analytical dashboards, financial scorecards, contacts interoperablity, driving navigation maps (Esri), and geographical sciences.

2015 - 2021 | apple ios design systems, visual design

Built 600+ Enterprise components and libraries in Apple iOS for seven years â€” Recognized by Adobe as mobile design SME

Co-built foundational frameworks and tooling, ensuring high standards in visual language and patterns for 7 years. 600+ components and patterns, design standards, themed light/dark modes, dynamic scaled typography and iconography

  • Evolution yearly from iOS 8 - iOS 14 Components
  • Data visualization, color sequencing & theme
  • Dynamic custom SF Symbol Icons
  • KPI cards, lists, and widgets
  • Tooling for cross-platform token
  • Over 600 Components in Library for Templates
2020-2021 | animation, illustration, app building, growth engagement

Engaging 1.9 billion people â€” my pet feline animations

Suite of 54 emojis inspired by my experience during the 2020 pandemic

2020 | Physical toy, packaging, branding

🎲 Limited edition toy design DDD — Design & Dev Dice

Is your project heading south? Ask the dice! 🎲

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