Truth-seeker who brings product innovation to scale

I'm Cat, a New York City design leader who creates systems of conviction for business, design, and technology at a global scale.

With two decades of experience, trailblazing 0–1 initiatives and transforming complex data and growth challenges into exceptional user experiences. I model design excellence with principled strategic thinking. My edge is Apple iOS design, JTBD product innovations, and design systems in analytical tools. 

I've driven and identified $40mil worth of efficiency opportunities and delivered for 47 clients across 60+ high-impact projects in New York City. Featured on Adobe, TechCrunch, Gizmodo, HuffingtonPost, and Engadget.

CatLo
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2020-2021 | animation, illustration, app, growth engagement

Scaled engagement from 0 to 2 billion

Suite of 54 emojis inspired by the 2020 pandemic experience

2021–2024 | design leadership, visual foundations, product innovation research

Design leadership in Amazon data infrastructure and governance, enabling 2K engineering teams

Enabled 2,123 Amazon engineering teams,  instituted product innovation framework encompassing 2.38+ exabyte of Amazon data. I created a timeless, form agnostic blueprint centered on the human experience. Evangelized human-centric principles and 0–1 processes in 300+ engineering-lead org.

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2015–2021 | apple interaction designer, data visualization

Fortune 200 Apple iOS information design â€” Generated $17M+ capital efficiency with a suite of 17 tools

Lead designer for suite of tools executive leadership, finance, and sciences. Featuring: live data analytical dashboards, financial scorecards, contacts interoperablity, driving navigation maps (Esri), and geographical sciences.

2015-2021 | apple ios design system

Built 600+ Apple iOS design system components for seven years — Recognized by Adobe as mobile design SME

Co-built foundational frameworks and tooling, ensuring high standards in visual language and patterns for 7 years. 600+ components and patterns, design standards, themed light/dark modes, dynamic scaled typography and iconography

  • Evolution yearly from iOS 8 - iOS 14 Components
  • Data visualization, color sequencing & theme
  • Dynamic custom SF Symbol Icons
  • KPI cards, lists, and widgets
  • Tooling for cross-platform token
  • Over 600 Components in Library for Templates
2020 | physical toy, packaging, branding

🎲 Limited edition toy — Design & Dev Dice

Is your project heading south? Ask the dice! 🎲

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