Truth-seeker who brings product innovation at scale.
I create futures around the thorniest complexity and disambigute growth frameworks and data infrastructure at Amazon.
I'm Cat, a New York City design leader who creates systems of conviction for business, design, and technology at a global scale. My differentiation is modeling design excellence with principled strategic thinking and execution.
Over 20+ years, I have been a soloprenur, design products at advertising and Apple iOS agencies, and for Fortune 200. My expertise is e-commerce, Apple iOS, design systems tooling, and creative direction. Featured on Adobe, TechCrunch, Gizmodo, HuffingtonPost, and Engadget.
2021 - 2024 | design leadership, visual foundations, product innovation research
Design leadership instituted data governance and foundations
Enabled 2,123 Amazon Eng teams, created product innovation framework emcompassing 2.38+ exabyte of Amazon data. I created a timeless, form agnostic blueprint centered on the human experience. Evangelized human-centric principles and 0-1 processes in 300+ engineering-lead org.
2015 - 2021 | apple ios interaction designer, data visualization
Apple iOS data visualization and information design for Fortune 200 — Generated $17M+ capital efficiency with a suite of 17 tools
Lead designer for suite of tools executive leadership, finance, and sciences. Featuring: live data analytical dashboards, financial scorecards, contacts interoperablity, driving navigation maps (Esri), and geographical sciences.
2015 - 2021 | apple ios design systems, visual design
Built 600+ Enterprise components and libraries in Apple iOS for seven years — Recognized by Adobe as mobile design SME
Co-built foundational frameworks and tooling, ensuring high standards in visual language and patterns for 7 years. 600+ components and patterns, design standards, themed light/dark modes, dynamic scaled typography and iconography
- Evolution yearly from iOS 8 - iOS 14 Components
- Data visualization, color sequencing & theme
- Dynamic custom SF Symbol Icons
- KPI cards, lists, and widgets
- Tooling for cross-platform token
- Over 600 Components in Library for Templates
2020-2021 | animation, illustration, app building, growth engagement
Engaging 1.9 billion people — my pet feline animations
Suite of 54 emojis inspired by my experience during the 2020 pandemic
2020 | Physical toy, packaging, branding
🎲 Limited edition toy design DDD — Design & Dev Dice
Is your project heading south? Ask the dice! 🎲
