Hi, I'm Cat
Senior UX designer at Amazon in New York.
I've been building design in technology for over two decades. Known for my critical thinking skills in product innovation in data infrastructure and brand growth design. I specialize in instituting JTBD methodologies and visual interfaces at scale.
I've launched over 60 projects with 47 clients in technology, e-commerce, media, consumer products, and oil and gas. My projects are featured on Adobe, TechCrunch, Engadget, Gizmodo, Huffington Post, and Business Insider.
Impact at a glance
2021 - 2024 | leadership, product innovation research, design foundations
UX leadership for Data Experience outcome strategy — Enabled 2,123 builder teams to create data-informed product innovation with 2.38+ exabyte of Amazon data.
I simplify the jargon-intensive world of data to create a timeless, form agnostic blueprint centered on the human experience. Lead design and evangelized customer-centric design principles, strategies, and processes from 0-1 for a 300+ engineering-lead org.
2015 - 2021 | apple ios interaction designer, data visualization
Fortune 200 Apple enterprise data visualization — Generated $17M+ capital efficiency savings with seventeen native iOS applications
Lead designer for enterprise information design. Delivered suite of 17 applications for C-Level leadership, finance, and science user groups. Includes: live data analytical dashboards, financial scorecards, contacts interoperablity, map navigation, and geographical science applications.
2015 - 2021 | apple ios design systems, visual design
Built 600+ enterprise component libraries in Apple iOS visual systems for seven years — Recognized by Adobe as mobile design SME
Co-built foundational frameworks and tooling, ensuring high standards in visual language and patterns for 7 years. 600+ components and patterns, design standards, themed light/dark modes, dynamic scaled typography and iconography
- Evolution yearly from iOS 8 - iOS 14 Components
- Data visualization, color sequencing & theme
- Dynamic custom SF Symbol Icons
- KPI cards, lists, and widgets
- Tooling for cross-platform token
- Over 600 Components in Library for Templates
2020-2021 | animation, illustration, app building, growth engagement
Capturing the internet with 1.8 billion views — my famous feline
Suite of 54 emojis inspired by my experience during the 2020 pandemic
2020 | Physical toy, packaging, branding
Limited edition toy design — consult the design & dev dice
Is your project heading south? Ask the dice! 🎲