CAT LO IS A DIGITAL PRODUCT DESIGNER IN NEW YORK CITY
Hi, I'm Cat 👋🏻. I'm currently at Martiancraft
I'm a design lead in New York City, in the industry for over fifteen years. My background is in visual design and art direction. For the last seven, I'm self-employed and my specialization is native apps for mobile iOS and wearables. During this time, I've shipped over twenty applications. My past iOS projects have earned press mentions from Adobe, TechCrunch, Engadget, Gizmodo, Huffington Post, and Business Insider.
My current project for the past six years is a suite of seventeen internal apps for an enterprise Fortune 200 Oil and Gas client, est. total ROI $17M, avg $1M/ea. Apps range from data visualization from dashboards, stocks, and financials for C-level executives, human resources, communication tools, asset management, and specialized engineering-focused live computations.
I've pitched company leadership to allocate resources to establish and implement a design system to encompass all native iOS design/dev workflow. I am an active builder of foundational design system frameworks and tools for efficiency at scale.
I immerse deeply to understand how design influences the businesses I work with, and how I can provide measurable long-term value. As our evolving landscape changes constantly, I thrive on projects that push me towards relentless reinvention. My interests lie in technology that disrupts traditional thinking and improves the human factor.
- iOS Native UI/UX Design
- iOS, iPadOS, watchOS
- Design System
- Sketch, Figma, Abstract
- InVision, Principle
- Adobe CC (XD, PS, AI)
- iOS HIG, Material Design
- Web UI/UX Interfaces
PROJECTS
ENTERPRISE APPLICATIONS
Design Lead on seventeen internal tools on iOS. The suite includes big data visualizations, dashboards, financial planning, human resources, communication, file management, custom engineering-focused software.
DESIGN SYSTEMS
I am an active builder of foundational design system frameworks and tools for efficiency at scale. With over 600 UI elements in the works, we aim for efficiency and scalability throughout all products.
SIDE PROJECTS
I am an active contributor to the future development of design tools. I'm on the beta team for Adobe XD and Sketch.
I'm a UX/UI Design Mentor at Bloc | Thinkful. I find incredible joy in providing value to the next generation of designers.
PRESS MENTIONS & CLIENTS
Experience
B2B: 4Y
B2C: 7Y
Enterprise: 4Y
Technology
Google
IBM
Adobe
Dell
Techcrunch
Huffington Post
Gizmodo
Engadget
eCommerce
Petsmart
Sotheby's Home
CVS
REI
Old Navy
Plated
Primary
Alibaba
B2C
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal
Media & Entertainment
HBO
NBC
Sony Pictures
FoxNow
LionsGate
Columbia Pictures
New Line Cinema
Playboy
Finance, Edu, Govt
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S.A Personnel Mgmt
New York University
PRESS MENTIONS
Excited to be part of any speaking engagement. If you are interested in having me, please feel free to reach out.
Thinkful - UX / UI Design Mentor
2020 • Remote
Weekly mentorship for Design Full Time Students
Adobe 99U Conference - Live Speaker
2018 • New York City → Watch Video
TechCrunch
2015 • Re:quest Apple Watch app
AllPaws Pet Rescue App
2014 • Press on Engadget, Huffington Post, Fast Company
Campfires.io Interview
2015 → Read Interview
Even Linkedin Can Be Beautiful
2014 • Gizmodo, Behance Featured: Web Design Served
Behance Featured: App Design Served
2013 • Lot18 Mobile App Design
DESIGN MANTRAS
Partner
I am an asset that contributes to a team’s efficiency, velocity, and effecting change. I possess the initiative, leadership, mentoring ability, and attention to detail necessary to execute successful project strategy.
Design is in the Details
Rooted in the ideal that you have to deeply understand the essence of a product in order to get rid of the parts that are not essential. With the drive to immerse and learn, I am committed to producing quality work.
Intentionally honest
Gaining deep understanding by listening from all informed views is my strength. I implement pragmatic, rational strategies and adhere to project constraints while maintaining the user’s viewpoints by speaking their language. I practice design with intention and honesty.
Forward-thinking solutions that last
I uncover the unmet needs of the target user and marry ideas between technology and requirements for business success. I invest strategically in areas that provide measurable long term value in authentic user satisfaction, lowering tech debt, and increase universal accessibility.
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