I specialize in experiences for Mobile Design.
I own complex ecosystems and is in constant strive to create innovative end-to-end experiences. I'm a builder for foundational frameworks in design systems.
For the last seven years, my specialty has been on native mobile iOS platforms. I work primarily with distributed teams of iOS app developers, web, and business stakeholders from Martiancraft. I have a high capacity for taking in large amounts of information from multiple stakeholders to formulate and see projects end-to-end. Not only I work on functional design projects, but I am an active co-builder of foundational design system frameworks and tools for efficiency and scale.
I'm interested in technology that includes multi-sensory experiences using VR/AR and pushes boundaries of "what's next" and storytelling using data visualization. I love being in projects with epic, complex challenges where I can help improve the user experience.
My background is in graphic design and web design. As our landscape changes towards new technology in the mobile space, I thrive to take on projects that push me towards the new and creative with relentless reinvention. I have over fifteen years of experience in the design industry, past projects have earned press mentions from Adobe, TechCrunch, Engadget, Gizmodo, Huffington Post, and Business Insider.
SKILLS
- iOS Universal Native UI/UX
- iOS, iPadOS, watchOS
- iOS Design System
- Sketch, Abstract
- InVision, Principle
- Adobe CC (XD, PS, AI)
- Working Knowledge on Figma
- iOS HIG, Material Design
- Product Design
- Web UI/UX Interfaces
- Ecommerce Marketing
- Business Strategy
NOW
Fortune 500 Business Enterprise Solutions
I'm the Design Lead on over 17 specialized internal iOS Native Apps tools on iPhone and iPad. I work with cross-platform technologies and multiple stakeholders for over five years.
The apps focus on information architecture and data visualization in:
performance dashboards, financial planning for C level executives, human resources, communication, live big data visualizations, file management, highly specialized math, and engineering-focused computations.
See Work →
Establish & Build Design Systems for Native iOS
I have successfully sold company leadership the value of having the tooling and functional investments in a Design System. Establishing and building a framework to deliver consistency cross-platform, efficient scaling across company efforts to ensure good design.
The process includes iterating and auditing battle-tested design and development workflows. Build atomic elements from the ground up, and testing ways to evangelize for adoption. With over 1,000 UI elements in the works, we aim for efficiency and good design throughout all products.
See Work →
THINGS I DO FOR FUN
I love working on side projects outside of my day-to-day.
- Youtube - Lofi relaxing ambiance office beats
- Special Pocket Design/Developer Dice for Holiday 2020
- Blu Stickers iMessage App.
- I took classes at the Fashion Institute of Technology Sewing & Petwear Design
- I have a certificate from Wine & Spirit Education Trust Lvl 2
I am an active contributor to the future development of design tools. I'm on the beta team for Adobe XD and Sketch. I'm a UX/UI Mentor at Thinkful for Design Students, I find incredible joy in providing value to the next generation of designers.
To find inspiration, I love travel and visiting museums. My last trip was in February 2020 to the Louisianna Museum of Modern Art in Copenhagen.
Experience
B2B: 4Y
B2C: 7Y
Enterprise: 4Y
________________
Total: 15Y
Technology
Google
IBM
Adobe
Dell
Techcrunch
Huffington Post
Gizmodo
Engadget
eCommerce
Petsmart
Viyet / Sotheby's Home
CVS
REI
Old Navy
Plated
Primary
Alibaba
B2C
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal
Media & Entertainment
HBO
NBC
Sony Pictures
FoxNow
LionsGate
Columbia Pictures
New Line Cinema
Playboy
Finance, Edu, Govt
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S.A Personnel Mgmt
New York University
Speaking & Press Mentions
Excited to be part of any speaking engagement. If you are interested in having me, please feel free to reach out.
Adobe 99U Conference - Live Speaker
2018 • New York City → Watch Video
TechCrunch
2015 • Re:quest Apple Watch app
AllPaws Pet Rescue App
2014 • Press on Engadget, Huffington Post, Fast Company
Behance Featured: App Design Served
2013 • Lot18 Mobile App Design
Campfires.io Interview
2015 → Read Interview
Even Linkedin Can Be Beautiful
2014 • Gizmodo, Behance Featured: Web Design Served
Business Insider & American Express Open Forum
2013 • Photography featuring Trendy Felix Office Space
Eater.com & NY Food Festival (2012)
2012 • Featured Photography Event Coverage - Meatopia
Design Mantras
Partner. Federated Contributor. Completionist
I am an asset that contributes to a team’s efficiency, velocity, and effecting change. I possess the initiative, leadership, mentoring ability, and attention to detail necessary to execute a project strategy without hand-holding.
Design is in the Details
Rooted in the ideal that you have to deeply understand the essence of a product in order to get rid of the parts that are not essential. With the drive to immerse and learn, I am committed to producing quality work.
Intentionally Honest, Accessible & Universal
I am motivated to gain a deep understanding by listening intently from all informed views. Being a facilitator of communication, I implement pragmatic, rational strategies and adhere to project constraints while maintaining the user’s viewpoints by speaking their language. I practice design with intention and honesty.
Forward-Thinking Solutions that Last
I uncover the unmet needs of the target user and marry ideas between technology and requirements for business success. I am focused and driven to find forward-thinking solutions, and invest strategically in areas that provide measurable long term value in authentic user satisfaction, lowering tech debt, and increase universal accessibility.
Wrong or no access token.
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