Truth-seeker who brings product innovation to scale
I'm Cat, a New York City design leader who creates systems of conviction for business, design, and technology at a global scale.
With two decades of experience, trailblazing 0–1 initiatives and transforming complex data and growth challenges into exceptional user experiences. I model design excellence with principled strategic thinking. My edge is Apple iOS design, JTBD product innovations, and design systems in analytical tools.
I've driven and identified $40mil worth of efficiency opportunities and delivered for 47 clients across 60+ high-impact projects in New York City. Featured on Adobe, TechCrunch, Gizmodo, HuffingtonPost, and Engadget.
2020-2021 | animation, illustration, app, growth engagement
Scaled engagement from 0 to 2 billion
Suite of 54 emojis inspired by the 2020 pandemic experience
2021–2024 | design leadership, visual foundations, product innovation research
Design leadership in Amazon data infrastructure and governance, enabling 2K engineering teams
Enabled 2,123 Amazon engineering teams, instituted product innovation framework encompassing 2.38+ exabyte of Amazon data. I created a timeless, form agnostic blueprint centered on the human experience. Evangelized human-centric principles and 0–1 processes in 300+ engineering-lead org.
2015–2021 | apple interaction designer, data visualization
Fortune 200 Apple iOS information design — Generated $17M+ capital efficiency with a suite of 17 tools
Lead designer for suite of tools executive leadership, finance, and sciences. Featuring: live data analytical dashboards, financial scorecards, contacts interoperablity, driving navigation maps (Esri), and geographical sciences.
2015-2021 | apple ios design system
Built 600+ Apple iOS design system components for seven years — Recognized by Adobe as mobile design SME
Co-built foundational frameworks and tooling, ensuring high standards in visual language and patterns for 7 years. 600+ components and patterns, design standards, themed light/dark modes, dynamic scaled typography and iconography
- Evolution yearly from iOS 8 - iOS 14 Components
- Data visualization, color sequencing & theme
- Dynamic custom SF Symbol Icons
- KPI cards, lists, and widgets
- Tooling for cross-platform token
- Over 600 Components in Library for Templates
2020 | physical toy, packaging, branding
🎲 Limited edition toy — Design & Dev Dice
Is your project heading south? Ask the dice! 🎲
