cat_cali

Cat is a Sr. User Experience Designer doing product and research at Amazon NYC. She solves highly technical data problems to deliver humanistic outcomes.

  • User Research discovery, contextual research report, Documentation, Standards and Manuals
  • Usability Testing: Navigation, Information Architecture, Treejack, A/B, Heuristic Evaluation, Competitive Analysis, User Journey, Persona development
  • Design Systems: Human Interface Guidelines, Google Material
  • Platforms: iOS Native ecosystem, iPhone iPadOS, TVOS, watchOS, web
  • Sketch, Figma, Abstract, Principle
  • Adobe CC - XD, PS, AI, Premier

Press & Clients

In the last 18 years, Cat's worked on projects in the B2C space for 9 years and B2B enterprise for 9 years. 

SelectedClients_Logo_Semplice

Technology
Amazon
Google

IBM
Adobe
Dell
Techcrunch
Gizmodo
Engadget

eCommerce
Petsmart
Sotheby's Home
Plated
Primary

CVS
Old Navy
Alibaba
REI

Media
HBO
NBC
Sony Pictures
Fox Now
LionsGate
Huffington Post
Columbia Pictures
New Line Cinema
Playboy

Consumer
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal

Finance, Education, Government
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S. Gov Personnel Mgmt
New York University

2021 - Current

Amazon Data Platform  establish grounds-up product development process and enable catalog, policies, and governance

I'm currently UXD at Amazon, leading vision and building UX foundational mechanisms to raise the bar on engineering-focused internal tools and solve highly complex processes for users. I work in an intersection of data engineering, science, product, and UX.
 

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2015 - 2021

Information Data Design  Suite of 17 iOS Enterprise visualization applications from C Level Leadership to Engineers.

From 2015-2021, Cat was the design lead for Fortune 200 Oil & Gas Client in Houston, Texas. (Revenue $17.27 Billion/Total Design ROI $17M). Developed organizational insights into 17 applications at scale.

2015 - 2021

Custom Design System & Tooling  600+ components, custom themes, icons, typography

I co-built foundational frameworks and tools for seamless design to development ensuring high standards of consistency in visual languag eand patterns cross-platforms.


  • iOS 8 to iOS 14 Components
  • Data Visualization Color Sequencing & Theme
  • Scalable SF Symbol Custom Icons (600)
  • Dashboard Cards & Widgets
  • Tooling for Cross-Platform Color Usage
  • Over 600 Components in Library for Templates
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2021

Side Fun Projects — 
Scaled 1.4 Billion Views with 54 GIFs

-> Scaled a set of 54 animation stickers to 1.4 billion views.  
-> I've designed a physical Pocket Dice Toy for Design & Development for Christmas.

Speaking Videos & Launches

Excited to be part of any speaking engagement. If you are interested in having me, please reach out.

My Design Mantras

About-Icons_Creator

I'm a partner in the journey

As a partner, I collaborate and contributes to team’s velocity for impact driven results. No job is beneath me, as an owner I am a leader who initiates, implement pragmatic strategy, and attention to detail to craft and execute strategy. 

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Details make the Design

I dive deep to understand the essence of a product in order to evaluate and recommend parts that are not essential. With the drive to immerse and learn, I am committed to producing high quality work.

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Forward-thinking solutions

I uncover the unmet needs of the target user and marry ideas between technology and requirements for business success. I invest strategically in areas that provide measurable long-term value in authentic user satisfaction, lowering tech and design debt, and increase universal accessibility.

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Communicate with radical candor

As a leader, I practice intentional design with honesty. I will not call something good when it's not and let defect be sent down the line. Gaining a deep understanding by listening from all informed views is my strength. 


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