Cat is a Designer
in New York City
👋🏻 I'm currently at Amazon
As of May 2021, I joined Amazon in the Selling Partner Experience Group, my partner team is Business Data Technologies. BDT is an internal organization with over 30 products to serve Amazon's growing number of Data needs. Amazon houses over 768 Petabytes of data, and I focus on solving data needs for producers and consumers.
My background is in Art Studio and Visual Design. I've been in design technology space in NYC for over fifteen years. The past seven years before Amazon (2014-2021), I was self-employed and specialize in Design Systems Frameworks, and interfaces for Native iOS platforms.
I've spent the majority of that time on a suite of seventeen products for Enterprise Fortune 200 client, est. total ROI $17M. Projects are with data visualization for operational, analytical dashboards for C-Suite, asset management software, and live data engineering applications. Read more about Enterprise Design
Aside from 10 years in Enterprise Designs, I've worked in commercial products prior 7 years in a wide variety of companies and have earned press mentions from Adobe, TechCrunch, Engadget, Gizmodo, Huffington Post, and Business Insider. Year to date, I've shipped over 20 native mobile apps.
On my free time, I partner with Adobe to teach Mobile Design on Adobe Live Channel and mentor designers through variety phases of their career. My passion lies in the unknown, data science, 3D modeling AR/VR, video gaming, dogs, cats, and art.
- HIG, Material, Web Interfaces
- iOS Native iPadOS, watchOS
- Adobe CC (XD, PS, AI)
- Sketch, Figma, Abstract
- InVision, Principle
- Enterprise Design Systems, UX Research
Press & Clients
In the last 16 years, I've worked on projects in the B2C space for 7 years and business, enterprise for 9 years.
B2b: 9Y
B2c: 7Y
Technology
Amazon
Google
IBM
Adobe
Dell
Techcrunch
Gizmodo
Engadget
eCommerce
Petsmart
Sotheby's Home
Plated
Primary
CVS
Old Navy
Alibaba
REI
Media & Entertainment
HBO
NBC
Sony Pictures
Fox Now
LionsGate
Huffington Post
Columbia Pictures
New Line Cinema
Playboy
B2C
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal
Finance, Edu, Govt
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S. Gov Personnel Mgmt
New York University
↓ Last Seven Years↓
Suite of Enterprise Applications — Big Data visualization dashboards to engineering computation tools.
I uncover deep organization insight and build frameworks that scale. I empower clients with innovation, best practices, and achieve universal agility and performance.
PROJECT: Fortune 200 Oil & Gas
ROLE: Lead Mobile Product Design
AGENCY: Martiancraft
↓ Last Seven Years↓
Design System — Achieve platform consistency and scaling for 17+ applications
I am an active co-builder of enterprise foundational frameworks and tooling for scale to achieve a consistency and cohesion of user experience across platforms.
PROJECT: FORTUNE 200 OIL & GAS
ROLE: Foundational Builder with Nick Keppol.
AGENCY: Martiancraft
↓ April 2021 ↓
Playground Projects —
1 Billion+ Views on GIF Stickers
My most recent project, I've scaled animation to over a billion views.
I've designed a Pocket Dice Toy for Design & Development for Christmas.
Videos & Articles
Excited to be part of any speaking engagement. If you are interested in having me, please reach out.
Thinkful, ADPList - UX / UI Design Mentor
2020 • Remote
Weekly mentorship for Design Full-Time/ Part-Time Students
Adobe 99U Conference - Live Speaker
2018 • New York City → Watch Video
TechCrunch
2015 • Re:quest Apple Watch app
AllPaws Pet Rescue App
2014 • Press on Engadget, Huffington Post, Fast Company
Campfires.io Interview
2015 → Read Interview
Even Linkedin Can Be Beautiful
2014 • Gizmodo, Behance Featured: Web Design Served
Behance Featured: App Design Served
2013 • Lot18 Mobile App Design
Mantras
I'm your partner
I am an asset that contributes to team’s velocity for impact driven results. I possess the initiative, leadership, mentoring ability, and attention to detail to execute a successful project strategy.
Design is in the Details
You have to deeply understand the essence of a product in order to get rid of the parts that are not essential. With the drive to immerse and learn, I am committed to producing quality work.
Forward-thinking solutions
I uncover the unmet needs of the target user and marry ideas between technology and requirements for business success. I invest strategically in areas that provide measurable long-term value in authentic user satisfaction, lowering tech debt, and increase universal accessibility.
Radical candor, I promise.
Gaining a deep understanding by listening from all informed views is my strength. I implement pragmatic, rational strategies to adhere to project constraints while maintaining the user’s needs by speaking their language. I practice intentional design with honesty.
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