UI/UX Product Designer specializing in iOS platform
New York City
I own complex ecosystems and is in constant strive to create innovative end-to-end experiences.
I'm a designer located in New York City, been in the industry for over fifteen years. My past projects have earned press mentions from Adobe, TechCrunch, Engadget, Gizmodo, Huffington Post, and Business Insider.
For the last seven, I'm self-employed and my specialization is apps for mobile iOS. I work primarily with iOS app developers, web, and business stakeholders from Martiancraft. Not only I'm the lead on client projects, but I am an active builder of foundational design system frameworks and tools for efficiency at scale.
My background is in graphic design and web design. As our evolving landscape changes towards the new, I thrive on projects that push me towards relentless reinvention. My interests lie in technology that brings multi-sensory experiences using VR / AR and being in projects with epic challenges where I can help improve the user experience.
SKILLS
- iOS Native UI/UX
- iOS, iPadOS, watchOS
- Cross Platform Design System
- Sketch, Figma, Abstract
- InVision, Principle
- Adobe CC (XD, PS, AI)
- iOS HIG, Material Design
- Web UI/UX Interfaces
NOW
Fortune 500 Business Enterprise Solutions
I'm the Design Lead on over 17 specialized internal iOS Native Apps tools on iPhone and iPad. I work with cross-platform technologies and multiple stakeholders for over five years.
The suite includes live big data visualizations, dashboards, financial planning, human resources, communication, file management, custom math, and engineering-focused computations.
See Work →
Establish & Build Design Systems for Native iOS
I have successfully sold company leadership the value of having the tooling and functional investments in a Design System. The process includes building atomic elements from the ground up and testing ways to evangelize for adoption. With over 1,000 UI elements in the works, we aim for efficiency and good design throughout all products.
See Work →
Side Projects
- Youtube - Lofi relaxing ambiance office beats
- Special Pocket Design/Developer Dice for Holiday 2020
- Blu Stickers iMessage App.
- I took classes at the Fashion Institute of Technology Sewing & Petwear Design.
- I have a certificate from Wine & Spirit Education Trust Lvl 2
I am an active contributor to the future development of design tools. I'm on the beta team for Adobe XD and Sketch. I'm a UX/UI Mentor at Thinkful for Design Students, and I find incredible joy in providing value to the next generation of designers.
To find inspiration, I love to travel and visiting museums. My last trip was in February 2020 to the Louisianna Museum of Modern Art in Copenhagen.
Experience
B2B: 4Y
B2C: 7Y
Enterprise: 4Y
________________
Total: 15Y
Technology
Google
IBM
Adobe
Dell
Techcrunch
Huffington Post
Gizmodo
Engadget
eCommerce
Petsmart
Viyet / Sotheby's Home
CVS
REI
Old Navy
Plated
Primary
Alibaba
B2C
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal
Media & Entertainment
HBO
NBC
Sony Pictures
FoxNow
LionsGate
Columbia Pictures
New Line Cinema
Playboy
Finance, Edu, Govt
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S.A Personnel Mgmt
New York University
Speaking & Press Mentions
Excited to be part of any speaking engagement. If you are interested in having me, please feel free to reach out.
Thinkful - UX / UI Design Mentor
2020 • Remote
Weekly mentorship for Design Full Time Students
Adobe 99U Conference - Live Speaker
2018 • New York City → Watch Video
TechCrunch
2015 • Re:quest Apple Watch app
AllPaws Pet Rescue App
2014 • Press on Engadget, Huffington Post, Fast Company
Behance Featured: App Design Served
2013 • Lot18 Mobile App Design
Campfires.io Interview
2015 → Read Interview
Even Linkedin Can Be Beautiful
2014 • Gizmodo, Behance Featured: Web Design Served
Design Mantras
Partner
I am an asset that contributes to a team’s efficiency, velocity, and effecting change. I possess the initiative, leadership, mentoring ability, and attention to detail necessary to execute successful project strategy.
Design is in the Details
Rooted in the ideal that you have to deeply understand the essence of a product in order to get rid of the parts that are not essential. With the drive to immerse and learn, I am committed to producing quality work.
Intentionally honest
Gaining deep understanding by listening from all informed views is my strength. I implement pragmatic, rational strategies and adhere to project constraints while maintaining the user’s viewpoints by speaking their language. I practice design with intention and honesty.
Forward-thinking solutions that last
I uncover the unmet needs of the target user and marry ideas between technology and requirements for business success. I invest strategically in areas that provide measurable long term value in authentic user satisfaction, lowering tech debt, and increase universal accessibility.
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