Cat is a Sr. User Experience Designer doing product and research at Amazon. She spearheads UX product development processes.
Based in New York, Cat is a designer who diagnoses with data and treats with design. She leads with expertise in B2B and B2C software and cross-platform design system frameworks. With a background in visual and interaction design, her heart lies in custom-crafted high-quality interfaces in native iOS.
At Amazon, Cat pioneered grounds-up UX product development processes for internal data tools, enabling next-generation analytics and machine learning technology. She clarifies ambiguous problems, benchmarks systems, synthesizes opportunities, and conceptualizes design recommendations. She defines KPIs and goals to multiply design impact with tenets, mechanisms, and processes.
Before Amazon, Cat has launched over 60 projects with 47 clients in sectors of technology, eCommerce, media entertainment, consumer products, finance, and government over 18 years, earning press recognition from Adobe, TechCrunch, Engadget, Gizmodo, Huffington Post, and Business Insider.
When Cat’s not working, she educates design communities with 40K+ video engagement rate, from live speaking events to 3-day design workshops with Adobe. From 2021-2022, Cat has conducted over 137 hours of high-quality 1:1 sessions with 16 designers. 8 had successful career changes with an average of 261%($62k) salary increase.
- User Research discovery, contextual research report, Documentation, Standards and Manuals
- Usability Testing: Navigation, Information Architecture, Treejack, A/B, Heuristic Evaluation, Competitive Analysis, User Journey, Persona development
- Design Systems: Human Interface Guidelines, Google Material
- Platforms: iOS Native ecosystem, iPhone iPadOS, TVOS, watchOS, web
- Sketch, Figma, Abstract, Principle
- Adobe CC - XD, PS, AI, Premier
Press & Clients
In the last 18 years, Cat's worked on projects in the B2C space for 9 years and B2B enterprise for 9 years.
Technology
Amazon
Google
IBM
Adobe
Dell
Techcrunch
Gizmodo
Engadget
eCommerce
Petsmart
Sotheby's Home
Plated
Primary
CVS
Old Navy
Alibaba
REI
Media
HBO
NBC
Sony Pictures
Fox Now
LionsGate
Huffington Post
Columbia Pictures
New Line Cinema
Playboy
Consumer
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal
Finance, Education, Government
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S. Gov Personnel Mgmt
New York University
2021 - Current
Amazon Internal Data Platform — establish a grounds-up product development process to enable catalog, policies, and governance
I'm currently SR UXD at Amazon, leading vision and building UX foundational mechanisms to raise the bar on engineering-focused internal tools and solve highly complex processes for users. I work in an intersection of data engineering, science, product, and UX.
2015 - 2021
Information Data Design — Suite of 17 iOS Enterprise visualization applications from C Level Leadership to Engineers.
From 2015-2021, Cat was the design lead for Fortune 200 Oil & Gas Client in Houston, Texas. (Revenue $17.27 Billion/Total Design ROI $17M). Developed organizational insights into 17 applications at scale.
2015 - 2021
Custom Design System & Tooling — 600+ components, custom themes, icons, typography
I co-built foundational frameworks and tools for seamless design to development ensuring high standards of consistency in visual languag eand patterns cross-platforms.
- iOS 8 to iOS 14 Components
- Data Visualization Color Sequencing & Theme
- Scalable SF Symbol Custom Icons (600)
- Dashboard Cards & Widgets
- Tooling for Cross-Platform Color Usage
- Over 600 Components in Library for Templates
2021
Side Fun Projects —
Scaled 1.4 Billion Views with 54 GIFs
-> Scaled a set of 54 animation stickers to 1.4 billion views.
-> I've designed a physical Pocket Dice Toy for Design & Development for Christmas.
Speaking Videos & Launches
Excited to be part of any speaking engagement. If you are interested in having me, please reach out.
Amazon + Adobe Creative Jam Coach
2021 • New York City
Thinkful, ADPList - UX / UI Design Mentor
2020 • Remote
Weekly mentorship for Design Full-Time/ Part-Time Students
Adobe 99U Conference - Live Speaker
2018 • New York City → Watch Video
TechCrunch
2015 • Re:quest Apple Watch app
AllPaws Pet Rescue App
2014 • Press on Engadget, Huffington Post, Fast Company
Even Linkedin Can Be Beautiful
2014 • Gizmodo, Behance Featured: Web Design Served
Behance Featured: App Design Served
2013 • Lot18 Mobile App Design
My Design Mantras
I'm a partner in the journey
As a partner, I collaborate and contributes to team’s velocity for impact driven results. No job is beneath me, as an owner I am a leader who initiates, implement pragmatic strategy, and attention to detail to craft and execute strategy.
Details make the Design
I dive deep to understand the essence of a product in order to evaluate and recommend parts that are not essential. With the drive to immerse and learn, I am committed to producing high quality work.
Forward-thinking solutions
I uncover the unmet needs of the target user and marry ideas between technology and requirements for business success. I invest strategically in areas that provide measurable long-term value in authentic user satisfaction, lowering tech and design debt, and increase universal accessibility.
Communicate with radical candor
As a leader, I practice intentional design with honesty. I will not call something good when it's not and let defect be sent down the line. Gaining a deep understanding by listening from all informed views is my strength.
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