Cat is a UX/UI Designer
in New York City
👋🏻 I'm currently a UX Designer at Amazon
As of May, I joined Amazon in the Selling Partner Experience Team. My focus area is Business Data Technologies.
My background is in Art and Visual Design, been in design industry in NYC for over fifteen years. The past seven years before joining Amazon (2014-2021) I was self-employed and specialized in UI for native iOS and wearables. During that time, I've shipped over twenty mobile apps. My past projects have earned press mentions from Adobe, TechCrunch, Engadget, Gizmodo, Huffington Post, and Business Insider.
I've spent six years on a suite of seventeen internal tools for Enterprise Fortune 200 client, est. total ROI $17M. Native apps range from data visualization for operational and analytical dashboards for C-Suite, human resource management, communication tools, asset management to specialized engineering live data applications.
In addition to app level work, I was a active builder of design system frameworks and tools for efficiency at scale across native apps on iOS. I've pitched leadership to set standards of velocity and alignment of mobile vs web/desktop.
- HIG, Material, Web Interfaces
- iOS Native iPadOS, watchOS
- Adobe CC (XD, PS, AI)
- Sketch, Figma, Abstract
- InVision, Principle
- Enterprise Design Systems, UX Research
Press & Clients
In the last 16 years, I've worked on projects in the B2C space for 7 years and business, enterprise for 9 years.
B2B: 4Y
B2C: 7Y
Enterprise: 5Y
Technology
Amazon
Google
IBM
Adobe
Dell
Techcrunch
Gizmodo
Engadget
eCommerce
Petsmart
Sotheby's Home
Plated
Primary
CVS
Old Navy
Alibaba
REI
Media & Entertainment
HBO
NBC
Sony Pictures
Fox Now
LionsGate
Huffington Post
Columbia Pictures
New Line Cinema
Playboy
B2C
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal
Finance, Edu, Govt
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S. Gov Personnel Mgmt
New York University
↓ Last Seven Years↓
Suite of Enterprise Applications — Big Data visualization dashboards to engineering computation tools.
A suite of integrated business tools, turning deep organization insight into platforms that scale. I empower the client with innovation, best practices, advocating for users, and help achieve universal agility and increase performance. Scaling an enterprise by redefining the target principles and workflow processes.
PROJECT: Fortune 200 Oil & Gas
ROLE: Lead Mobile Product Design
AGENCY: Martiancraft
↓ Last Seven Years↓
Design System — Achieve consistency and scaling for 17+ applications
I am an active builder of enterprise foundational frameworks and tooling for scale aim to achieve a consistent and cohesive user experience across device platforms.
PROJECT: FORTUNE 200 OIL & GAS
ROLE: Foundational Builder with Nick Keppol.
AGENCY: Martiancraft
Videos & Articles
Excited to be part of any speaking engagement. If you are interested in having me, please reach out.
Thinkful, ADPList - UX / UI Design Mentor
2020 • Remote
Weekly mentorship for Design Full-Time/ Part-Time Students
Adobe 99U Conference - Live Speaker
2018 • New York City → Watch Video
TechCrunch
2015 • Re:quest Apple Watch app
AllPaws Pet Rescue App
2014 • Press on Engadget, Huffington Post, Fast Company
Campfires.io Interview
2015 → Read Interview
Even Linkedin Can Be Beautiful
2014 • Gizmodo, Behance Featured: Web Design Served
Behance Featured: App Design Served
2013 • Lot18 Mobile App Design
Mantras
I'm your partner
I am an asset that contributes to team’s velocity for impact driven results. I possess the initiative, leadership, mentoring ability, and attention to detail to execute a successful project strategy.
Design is in the Details
You have to deeply understand the essence of a product in order to get rid of the parts that are not essential. With the drive to immerse and learn, I am committed to producing quality work.
Forward-thinking solutions
I uncover the unmet needs of the target user and marry ideas between technology and requirements for business success. I invest strategically in areas that provide measurable long-term value in authentic user satisfaction, lowering tech debt, and increase universal accessibility.
Radical candor, I promise.
Gaining a deep understanding by listening from all informed views is my strength. I implement pragmatic, rational strategies to adhere to project constraints while maintaining the user’s needs by speaking their language. I practice intentional design with honesty.
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