Cat is a UX Designer
in New York City
I'm a User Experience Designer at Amazon
I'm a User Experience Designer at I work on a set of big data tools to serve Amazon's needs at the Business Data Technologies team, leading North Star Vision and foundations for UX for all data owners and consumers.
I've been in the design technology space in NYC for over fifteen years. I was self-employed with MartianCraft (2014-2021) and specialize in interfaces for Native iOS and cross-platform Design Systems frameworks.
I've spent six years on a suite of seventeen native iOS applications for Enterprise Fortune 200 Oil & Gas, est. total ROI $17M. Projects range from business intelligence dashboards for C-Suite, operational asset management software for engineers, and live data applications. Aside from ten years in enterprise designs, I've worked seven years in commercial products, earning press mentions from Adobe, TechCrunch, Engadget, Gizmodo, Huffington Post, and Business Insider. Year to date, I've shipped over 20 native iOS apps.
I'm a partner with Adobe to demonstrate mobile interaction design on Adobe Live Youtube Channel and mentor designers through various phases of their careers. My passion lies in the unknown, data science, video gaming, cats, and art.
- HIG, Material, Web Interfaces
- iOS Native iPadOS, watchOS
- Adobe CC (XD, PS, AI)
- Sketch, Figma, Abstract
- InVision, Principle
- Enterprise Design Systems, UX Research
Press & Clients
In the last 16 years, I've worked on projects in the B2C space for 7 years and business, enterprise for 9 years.
B2b: 9Y
B2c: 7Y
Technology
Amazon
Google
IBM
Adobe
Dell
Techcrunch
Gizmodo
Engadget
eCommerce
Petsmart
Sotheby's Home
Plated
Primary
CVS
Old Navy
Alibaba
REI
Media & Entertainment
HBO
NBC
Sony Pictures
Fox Now
LionsGate
Huffington Post
Columbia Pictures
New Line Cinema
Playboy
B2C
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal
Finance, Edu, Govt
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S. Gov Personnel Mgmt
New York University
↓ 2015 - 2021↓
Suite of iOS Enterprise Applications — Big Data visualization to engineering computation tools.
From 2015-2021, I've spent six years turning deep organizational insights into a suite of seventeen products that scale. I was a design lead and client's point of contact on a suite of seventeen Enterprise iOS applications for Fortune 200 Oil & Gas Client in Houston, Texas. (Revenue $17.27 Billion/Total Design ROI $17M)
↓ 2015 - 2021 ↓
Geode Design System —
Platform scaling and consistency for 17+ mobile applications
I was co-author and builder of enterprise foundational frameworks and designing design to development tooling to achieve consistent visual design language and pattern cross-platforms.
- iOS 14 Components updated YoY from HIG
- Data Visualization Color Sequencing & Theme
- Scalable SF Symbol Custom Icons (600)
- Dashboard Cards & Widgets
- Tooling for Cross-Platform Color Usage
- Over 600 Components in Library for Templates
↓ April 2021 ↓
Playground Projects —
1.4 Billion Views on 54 GIFs
-> Scaled a set of 54 animation stickers to 1.4 billion views.
-> I've designed a physical Pocket Dice Toy for Design & Development for Christmas.
Videos & Articles
Excited to be part of any speaking engagement. If you are interested in having me, please reach out.
Amazon + Adobe Creative Jam Coach
2021 • New York City
Thinkful, ADPList - UX / UI Design Mentor
2020 • Remote
Weekly mentorship for Design Full-Time/ Part-Time Students
Adobe 99U Conference - Live Speaker
2018 • New York City → Watch Video
TechCrunch
2015 • Re:quest Apple Watch app
AllPaws Pet Rescue App
2014 • Press on Engadget, Huffington Post, Fast Company
Campfires.io Interview
2015 → Read Interview
Even Linkedin Can Be Beautiful
2014 • Gizmodo, Behance Featured: Web Design Served
Behance Featured: App Design Served
2013 • Lot18 Mobile App Design
Mantras
I'm your partner
I am an asset that contributes to team’s velocity for impact driven results. I possess the initiative, leadership, mentoring ability, and attention to detail to execute a successful project strategy.
Design is in the Details
You have to deeply understand the essence of a product in order to get rid of the parts that are not essential. With the drive to immerse and learn, I am committed to producing quality work.
Forward-thinking solutions
I uncover the unmet needs of the target user and marry ideas between technology and requirements for business success. I invest strategically in areas that provide measurable long-term value in authentic user satisfaction, lowering tech debt, and increase universal accessibility.
Radical candor, I promise.
Gaining a deep understanding by listening from all informed views is my strength. I implement pragmatic, rational strategies to adhere to project constraints while maintaining the user’s needs by speaking their language. I practice intentional design with honesty.
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