Cat is a mobile product designer in New York City
👋🏻 I'm currently at Martiancraft
I'm a product design lead in New York City, in the industry for over fifteen years. My background is in visual design and art direction. For the last seven, I'm self-employed and my specialization is native apps for mobile iOS and wearables. During this time, I've shipped over twenty applications. My past iOS projects have earned press mentions from Adobe, TechCrunch, Engadget, Gizmodo, Huffington Post, and Business Insider.
My current project for the past five years is a suite of seventeen internal tools for Enterprise Fortune 200 Oil and Gas client, est. total ROI $17M. Apps range from data visualization from dashboards, stocks, and financials for C-level executives, human resources, communication tools, asset management, and specialized engineering-focused live computations.
I've successfully pitched company leadership to allocate resources to establish and implement a design system to set standards and solutions in efforts to align mobile and desktop projects. I am the active builder of foundational design system frameworks and tools for efficiency at scale.
I immerse deeply to understand how design influences the businesses I work with, and how I can provide measurable long-term value. As our evolving landscape changes constantly, I thrive on projects that push me towards relentless reinvention. My interests lie in technology that disrupts traditional thinking and improves the human factor.
- iOS Native UI/UX Design
- iOS, iPadOS, watchOS
- Design System
- Sketch, Figma, Abstract
- InVision, Principle
- Adobe CC (XD, PS, AI)
- iOS HIG, Material Design
- Web UI/UX Interfaces
↓ Last Seven Years↓
Enterprise Applications — Native iOS Applications in big data visualization, dashboards to engineering computation tools.
■ PROJECT: FORTUNE 200 OIL & GAS
■ ROLE: Lead Mobile Product Design
■ AGENCY: Martiancraft
A suite of integrated business tools, turning deep organization insight into platforms that scale. I empower the client with innovation, best practices, advocating for users, and help achieve universal agility and increase performance. Scaling an enterprise by redefining the target principles and workflow processes.
↓ Last Seven Years↓
Design System — Achieving consistency and sustainability with design scaling
■ PROJECT: FORTUNE 200 OIL & GAS
■ ROLE: Co-Creator with Nick Keppol, Kit Lau.
■ AGENCY: Martiancraft
I am an active builder of enterprise foundational frameworks and tooling for scale aim to achieve a consistent and cohesive user experience across device platforms.
↓ April 2021 ↓
Playground — Reaching 1 Billion Views on Stickers
Videos & Articles
Excited to be part of any speaking engagement. If you are interested in having me, please reach out.
Thinkful, ADPList - UX / UI Design Mentor
2020 • Remote
Weekly mentorship for Design Full-Time/ Part-Time Students
Adobe 99U Conference - Live Speaker
2018 • New York City → Watch Video
TechCrunch
2015 • Re:quest Apple Watch app
AllPaws Pet Rescue App
2014 • Press on Engadget, Huffington Post, Fast Company
Campfires.io Interview
2015 → Read Interview
Even Linkedin Can Be Beautiful
2014 • Gizmodo, Behance Featured: Web Design Served
Behance Featured: App Design Served
2013 • Lot18 Mobile App Design
Press & Clients
B2B: 4Y
B2C: 7Y
Enterprise: 5Y
Technology
Amazon
Google
IBM
Adobe
Dell
Techcrunch
Gizmodo
Engadget
eCommerce
Petsmart
Sotheby's Home
Plated
Primary
CVS
Old Navy
Alibaba
REI
Media & Entertainment
HBO
NBC
Sony Pictures
Fox Now
LionsGate
Huffington Post
Columbia Pictures
New Line Cinema
Playboy
B2C
General Mills
Xerox
Nestle
Dove
Patrón
Jack Daniels
Mini Cooper
Crown Royal
Finance, Edu, Govt
Fidelity
HSBC
TIAA CREF
Prudential
Bank of the West
United Nations
U.S. Gov Personnel Mgmt
New York University
Mantras
Partner
I am an asset that contributes to a team’s efficiency, velocity, and effecting change. I possess the initiative, leadership, mentoring ability, and attention to detail necessary to execute a successful project strategy.
Design is in the Details
Rooted in the ideal that you have to deeply understand the essence of a product in order to get rid of the parts that are not essential. With the drive to immerse and learn, I am committed to producing quality work.
Intentionally honest
Gaining a deep understanding by listening from all informed views is my strength. I implement pragmatic, rational strategies and adhere to project constraints while maintaining the user’s viewpoints by speaking their language. I practice design with intention and honesty.
Forward-thinking solutions
I uncover the unmet needs of the target user and marry ideas between technology and requirements for business success. I invest strategically in areas that provide measurable long-term value in authentic user satisfaction, lowering tech debt, and increase universal accessibility.
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