Hi, I’m Cat. I'm an Amazon Sr User Experience designer & researcher living in New York City.
Over two decades of experience working in digital products, casting broad vision to deliver design at scale.
2021 - 2024
Establish a grounds-up product and UX leadership at Amazon — Enabling 2,123 internal teams to broker and exchange from 2.38+ exabyte of Amazon's data lake, Andes.
Lead design in evangelizing customer-obsessed design principles, strategies, and processes from 0-1 for a 300+ engineering-lead org. I institutionalized the Business Data Experience Outcomes strategy (Jobs-to-be-done), enabling 2,123 builder teams to create data-informed product innovation. I simplify the jargon-intensive world of data to create a timeless, form agnostic blueprint centered on the human experience.
2015 - 2021
Scaled design to generated est. $17M+ capital efficiency with a suite of 17 native iOS applications for Fortune 200
Lead Native iOS designer of business enterprise information design. Delivered suite of 17 applications for C-Level leadership, finance management, and science/engineering user groups. Information designs for live data analytical dashboards, financial scorecards, contact integration, maps and navigation, file and asset facilitation, and geographical science applications.
2015 - 2021
High standards for craft, native Mobile iOS expert, built 600+ components in enterprise visual language, design systems, and iOS to React tools for 7 years — I am Adobe partner for mobile application design
Co-built foundational frameworks and tools for seamless design to development, ensuring high standards of consistency in visual language and patterns cross-platforms for 7 years. 600+ components and patterns, design standards, themed light/dark modes, dynamic scaled typography and iconography
- Evolution yearly from iOS 8 to iOS 14 Components
- Data visualization
- Data color sequencing & theme
- Dynamic custom SF Symbol Icons
- Content strategy: KPI cards, lists, and widgets
- Tooling for Cross-Platform token
- Over 600 Components in Library for Templates
2020-2021
1.8 billion engagement with my illustrations — Even my cat couldn't escape my scaling power.
Suite of 54 emojis inspired by my experience during the 2020 pandemic
2020
Consult the dice — what should you do next?
Limited edition toy design. Is your project heading south? Ask the dice! 🎲